[Amplify.]CPG
Apples
Oranges
Oranges
Apples and Oranges. A well used phrase to describe things that are dis-similar.
For smaller and emerging brands, getting to market and finding relevancy requires a very different approach than the ones found in the playbooks of larger, market leaders.
Category managers and leaders within smaller more entrepreneurial brands need to embrace
Apples and Oranges. A well used phrase to describe things that are dis-similar.
For smaller and emerging brands, getting to market and finding relevancy requires a very different approach than the ones found in the playbooks of larger, market leaders.
Category managers and leaders within smaller more entrepreneurial brands need to embrace approaches that are different than larger players. Your approach has to be more nimble. Apples versus oranges.
Our [Amplify] CPG process helps to identify the key elements that give you a tactical advantage. It's about locating the right customers based on characteristic and attribute identification and stories which align your product's characteristics and attributes to the customer's and visa versa.
It's about removing friction and aligning with existing and trusted products yours has strong bond linkages with and fitting your story into those customer Entry Points and Interest Sets effectively.
When this is done simply and correctly, traditional tactics like shelf facing counts and investing in a larger number of slots become less important.
You win and grow by changing the playbook you are using. Going toe to toe with brand conglomerates will not yield results. You have to think and act differently.
That is where we come in. That is what we do.
Oranges
Oranges
Oranges
There are 3 things you need to know to grow. We can help you turn this knowledge into growth and profitability.
- If you want to grow, don't chase loyalty. Attract Light Buyers and turn as many of them into Malleable buyers and bump up the ones with the tightest alignment with you to frequent buyers. Keep in mind, loyalty as we all unders
There are 3 things you need to know to grow. We can help you turn this knowledge into growth and profitability.
- If you want to grow, don't chase loyalty. Attract Light Buyers and turn as many of them into Malleable buyers and bump up the ones with the tightest alignment with you to frequent buyers. Keep in mind, loyalty as we all understand it, doesn't really exist due to the Law of Duplication of Purchase as well as the realities which drive Substitution.
- Your brand is simply a reminder to the consumer of something. Many make the mistake linking their brand to the product. Not correct. Link it to the outputs where characteristics and attributes of your and your target customers overlap. To grow you have to identify, make those alignments and do this within stories which resonate with them. And you.
- Find your customers through Entry Points and Interest Sets, not Occasions.